For results that last all day and all night, use the L’Oréal Professionnel Homme Strong - Strong Hold Gel. The results are long-lasting, tough and extremely well defined. Construct your hair with the L’Oréal Professionnel Homme Strong – Strong Hold Gel to achieve a style that has strong hold for a well structured and defined look. Directions of use: Apply to dry hair for best results. Work through whole head or use to define sections. Re-apply and re-style as you want.